Wednesday, June 15, 2011

Sharing Our Story

Sharing the story of agriculture with the rest of the world has always been a goal of ag producers. Now with the increase of social media, producers are able to share their programs and message with others through the internet. Websites such as Facebook, Blogger, and Wordpress have allowed many producers to communicate with consumers and other producers in a convenient and easy way. Many farms and ranches have their own websites now, but having profiles on Facebook and blogs lets producers reach an even larger audience. Plenty of information is just a Facebook "like" away.

With this easy convenience, agriculture information is right at our finger tips. "Agvocacy" has given agriculture a bigger name, but has also given people the opportunity to go behind the scenes and see what its all about. There is so much more to a day in the life of an ag producer than many people would think. There is so much preparation, hard work, long hours, and patience that go into agriculture production. This website I found, Farm On, let's producers and consumers connect with each other and learn from each other as well. The site also features a number of educational videos, called "The Farm Virgin", that let's you have a look at the real deal. Here are two videos that give an inside look at two major aspects of the industry- breeding and meat production.



Of course, it is also important to remember that social media can be a double edged sword. As quickly as positive news gets out on the internet, false stories and facts regarding agriculture can be released as well. When posting, everyone needs to remember to always think twice about the things you post online and who could be reading it.
It is amazing what social media has let us do in the last number of years. It has let us, the producers, connect with the people we are feeding, and get the message out to everyone about the importance of agriculture. And that also happens to be the point of my blog-agvocating. Let's all celebrate and learn the importance of agriculture together!

I encourage you to check out Farm On and the Beef Information Center for more information!


I also came across a news letter article from the Canadian Beef Information Centre about sustainability. Check it out!

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